Since joining LSTA in 2005, Lorena has become indispensable to the Association’s industry-leading conferences and events. In her role, she oversees all aspects of event planning and production, including budgeting, vendor coordination, on-site execution and team leadership. Under her direction, LSTA events run seamlessly and meet – often surpass – organizational objectives. Her strategic mindset and detail oriented approach, along with a likeminded commitment to excellence, have made her our go-to, trusted guru of outstanding attendee experiences.
Prior to joining us, Lorena spent 11 years as marketing manager for Institutional Investor magazine, where she developed and executed powerful marketing initiatives that strengthened brand engagement and event success.
Lorena received her B.A. from Iona University.
